Natural American Spirit launched in 1982 in Santa Fe, New Mexico, produced by Santa Fe Natural Tobacco Company (acquired by R.J. Reynolds in 2002). Outside the U.S., the brand's business transferred to Japan Tobacco International on Jan 14, 2016 following a $5.0 billion deal. Color-coded variants include Yellow (Original Mellow), Blue (Original Full-Bodied), Gold (Organic Mellow), Turquoise (Organic Full-Bodied), Light Green and Dark Green (Menthol), Black (Perique blend with 10% Perique), Tan and Dark Blue (U.S.-grown premium), and Brown (non-filter); roll-your-own tins and pouches are also sold. Standard pack size is 20. Availability includes the United States, Japan, Germany, Switzerland, the United Kingdom, Spain, France, Italy, Denmark, Finland, the Netherlands, Greece, Canada, Brazil, Austria, and Tunisia. FAQ: where to buy—convenience stores, tobacconists, and duty-free; who makes it—SFNTC in the U.S., JTI for markets outside the U.S.; country-specific release—"Agate" was launched in Japan in 2019.
